Philips launches connected toothbrush

Source: Philips. The Philips Sonicare DiamondClean Smart HX9924/46 is connected to the Philips Sonicare app.

Singapore is the first market in ASEAN to launch the most advanced Royal Philips Sonicare toothbrush ever. The Philips Sonicare DiamondClean Smart HX9924/46, a new connected toothbrush and total oral care solution bringing together the ultimate in Philips Sonicare performance, smart sensor technology and an intuitive brushing experience to help users achieve their oral health goals*.

Connected to the Philips Sonicare app, smart sensors in the toothbrush help users improve their brushing technique in real-time and achieve better results in-between visits to their dental practitioner. Sensors connect seamlessly with the Sonicare app to provide real-time feedback, personalised coaching and 3D mouth mapping for optimised brushing. For example, the in-app coaching will identify missed spots and alerts the user if too much pressure is being used. For complete oral care, the data stored allows users to review their progress over time and with their dentist.

For more efficient cleaning, the four new smart brush heads automatically select the optimal settings and work with Philips’ Sonic technology to remove up to 10x more plaque** and 100% more stains in just three days***.

“The importance of oral healthcare still remains an afterthought in most people’s daily routines. Yet research shows that 90%**** of the global population is expected to experience oral disease during the course of their lives,” said Egbert van Acht, Business Leader Health & Wellness at Philips. “We have built a new platform for oral care that empowers consumers and dental professionals with data and guidance to proactively manage and improve people’s oral health. The Philips Sonicare DiamondClean Smart is our latest innovation supporting our ambition to create the future of oral healthcare.” 

Interested?

The toothbrush has a recommended retail price of S$399. It is available in Singapore at Philips as well as from selected electronic stores, major departmental stores and authorised dealers. The Philips Sonicare app is free to download and available on iOS and Android devices.

*Bensley, L. VanEwyk, J and Ossiander, EM. Associations of self-reported periodontal disease with metabolic syndrome and number of self-reported chronic conditions. May 2010 and The FDI Oral Health Atlas. April 2015.

**Than a manual toothbrush.

***As compared to a manual toothbrush with a leading whitening toothpaste.

****The Challenge of Oral Disease – A call for global action. The Oral Health Atlas. 2nd ed. Geneva. FDI