SAP Hybris Commerce Cloud could help generate over US$15 million in new revenues

Source: SAP Hybris website. Cover for the Forrester study.

SAP has announced that businesses saw a higher return on investment (ROI) after deploying SAP Hybris Commerce Cloud solutions due to centralised data and an improved buyer experience, according to a recent Forrester Consulting study commissioned by SAP Hybris.

The study, The Total Economic Impact of SAP Hybris Commerce Cloud for B2B, analysed qualitative and financial information from a portion of the thousands of customers who run their Web sites with SAP Hybris solutions. It found that over a three-year period, enterprises using commerce cloud solution reported a US$15.9 million increase in net-new revenue and a 307% increase in ROI.

“SAP Hybris Commerce is analogous to what Amazon has done for the B2C market,” a study respondent said.

Organisations all over the world – from retail, travel, telco, professional services, public sector, and finance – rely on SAP Hybris Commerce to foster seamless shopping experiences. Customers include Qantas, Target in Australia, Haier and Chow Sang Sang.

According to the study, a composite organisation using SAP Hybris Commerce Cloud solutions over three years was able to: 

Drive an additional 50% percent of revenue digitally

Online channels result in fewer order errors and easily connect to back-end databases to ensure a seamless experience.

Enhance customer experience

Sixty-seven percent of respondents reported an improved customer experience through a simplified buying experience.

Reduce order processing costs by 70% percent

On average, organisations realised a significant reduction in processing costs due to unifying customer information on one platform.

Improve productivity across teams

SAP Hybris Commerce Cloud solutions pull data quickly for better information sharing across departments. It provides them with the latest product information and inventory levels to set realistic expectations and timelines with customers.

Experience a 5% increase in average order value

Thanks to integration across product areas, shoppers can automate recurring orders, view their purchase history, and scan offerings recommended based on prior actions and purchases.

“Commerce is a critical component to the customer journey, so it’s imperative that businesses make this part of the experience truly unique,” said Marcus Ruebsam, SVP and head of strategy and solution management, SAP Hybris. “As evidenced by this latest study, SAP Hybris Commerce Cloud empowers organisations to make the buying process not only easier, but more profitable. The ability to consolidate customer information from previous interactions and historic purchases is key and underscores the benefit of our technology coupled with an omnichannel strategy.”

*SAP Hybris is a brand name launched in January 2016 to represent the SAP solutions for customer engagement and commerce as well as the offerings, employees, and business of acquired company hybris AG, which continues to be the legal entity until integration with SAP is complete.