Lazada's first 9.9 extravaganza saw a record 10 million shoppers in 24 hours

Source: Lazada Facebook page. Thank-you poster after 9.9.

Southeast Asia’s e-commerce specialist Lazada saw a record 10 million shoppers during their inaugural 9.9 shopping extravaganza on September 9.

Kicking off at midnight on the 9th, the shopping rush involved six countries across Southeast Asia: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, and presented deals from local and global brands, as well as tens of thousands of merchants.

Lazada also pulled out all the stops to cope with anticipated traffic. Twenty warehouses, 12 sorting centres and the Lazada Express delivery fleet, supported by 100-plus managed logistics partners were on standby.

9.9 follows the official launch of LazMall, which boasts over 1,000 brands, and tens and thousands of product listings, making it Southeast Asia’s biggest e-mall in the region. It promises 100% authentic products, 15-day returns and next-day delivery.

Jing Yin, Co-President Commercial at Lazada Group said: “9.9 kicks off the 2018 campaign season. Our mega shopping days continue on 11.11, where we will together with the rest of the Alibaba family celebrate the biggest global shopping festival, followed by the grand finale on 12.12, that Lazada Group (has) pioneered across Southeast Asia since 2012. It’s the seventh year we are celebrating 12.12 and we look forward to making 2018 a truly special Online Revolution for all our loyal customers.”

“9.9 is a unique opportunity for us to thank the Lazada shoppers with unbeatable deals and exclusive offers that we have worked hard with our brands and sellers to provide. We are committed to be the e-commerce powerhouse that big brands and ambitious small and medium-sized enteprises (SMEs) want to work with to reach the 560 million consumers and the rapidly growing middle-class in Southeast Asia,” said Pierre Poignant, Lazada Group’s Executive President.

“Our strong relationship with brands and sellers, coupled with our unique technology and logistics network, ensure we continue to deliver on our promises and give our customers the best experience possible.”