Netflix partners Korea's LG U+

Netflix, the Internet entertainment service, and Korean telecommunication carrier LG U+ will be collaborating to provide access to the Netflix service on U+tv, LG U+’s IP TV set-top box.

Current users of the U+tv set-top box will have their set-top box automatically upgraded to enjoy Netflix, and the consumers can pay Netflix subscriptions through their LG U+ bill. Starting November 16, U+tv consumers will be able to access the service using the Netflix button on their LG U+ remote controls.

The Netflix library of original programming and licensed titles will be available. including award-winning dramas, films and documentaries.

Tony Zameczkowski, VP, Business Development, Netflix Asia, said “Netflix is guided by the singular focus to give consumers choice and control over the entertainment they love. And, in pursuing that goal, we’ve built a global service that help our members discover stories they love and these stories come from everywhere in the world. Through this partnership with LG U+, we are making it even easier for Korean consumers to access these great stories, delivered over LG U+’s IP TV screens in the highest quality, in the most engaging way.”

“Today’s announcement is a meaningful one as we expand the freedom of content choice for U+tv members amid the global trend of telcos introducing Netflix’s distinctive content to their consumers,” said Song Gu-young, VP of Home Media Division at LG U+.

Since May this year, LG U+ has offered a three-month Netflix subscription for new subscribers of their Unlimited High-speed Mobile Plan. LG U+ will expand the promotion to U+tv subscribers, in celebration of the IP TV Netflix service launch. 

With the promotion, those who sign up for the VOD premium plan and U+ broadband (Giga Internet Safe or Giga Internet Slim Safe) by December 31 can enjoy unlimited Netflix content for three months. LG U+ plans to introduce Netflix to 1.05 million UHD2 set-top box users first, then expand the service to a wider audience later.

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Watch a video where LG U+ introduces Netflix for its mobile users