Pure Storage launches Cloud Data Services

Source: Pure Storage. On-premise and hosted platforms are on the left, and public cloud cloud platforms on the right. While companies typically have both architectures as part of their infrastructure, managing them as a whole can be complex. Pure Storage aims to change that with its Cloud Data Services.

Pure Storage, the all-flash storage provider, is on a mission to bridge the public and private clouds. The company has announced Pure Storage Cloud Data Services, a suite of cloud offerings that run on Amazon Web Services (AWS).

This allows customers to invest in a single storage architecture that unifies application deployments on-premises and in the cloud.

Enterprise application mobility, coupled with emerging technologies like artificial intelligence (AI), machine learning (ML) and deep analytics, has increased the strategic importance of infrastructure. Applications work best with flexible, location-independent data accessibility, Pure Storage said, moving freely between on-premises and the cloud.

“Today, there exists a cloud divide - the cloud is not purpose-built for enterprise applications, and enterprise infrastructure isn’t as user-friendly as the cloud," said Charles Giancarlo, Chairman and CEO, Pure Storage.

“Customers should be able to make infrastructure choices based on what’s best for their environment, not constrained by what the technology can do or where it lives. (The) announcement extends Pure's data-centric architecture to the cloud, allowing our customers to build hybrid applications that provide true mobility and freedom.”

Hybrid cloud architectures are trending, with mission-critical data on-premise and the rest in the cloud. and Pure Storage supports them with a common set of data services across any combination of the two.

Pure Storage Cloud Data Services include:

Cloud Block Store for AWS

Designed to enable mission-critical applications to run seamlessly in the cloud, Cloud Block Store enables hybrid mobility and adds new storage services to webscale applications.

CloudSnap for AWS

Cloud-based data protection, built into Pure FlashArray. CloudSnap allows FlashArray snapshots to be sent to Amazon Simple Storage Service (Amazon S3), which enables cost-effective protection in the cloud along with flexible recovery both on-premises and in the cloud.

StorReduce

Cloud-native deduplication technology, designed to enable fast, simple, cost-effective cloud backup to AWS S3 storage, in conjunction with on-premises flash for fast recovery.  The solution works with third party systems.

With Pure Storage Cloud Data Services customers can:

- Easily migrate applications to the cloud,

- Build and run hybrid across on-premises and cloud,

- Use the cloud for backup and disaster recovery, and

- Develop more sophisticated webscale applications which leverage advanced storage capabilities like data reduction, snapshots and multi-zone replication.

In addition, Pure's recent acquisition of StorReduce, an object storage deduplication engine, enables organisations to replace purpose-built backup appliances (PBBA) with flash for fast recovery, and tape with Amazon S3 object storage for offsite data retention. This new backup architecture - flash-to-flash-to-cloud (F2F2C) - improves on the traditional disk-to-disk-to-tape (D2D2T) backup and recovery paradigm by replacing disks and tape with flash and the AWS cloud. Flexible re-use of backup data with different AWS services is also enabled in this way.

"Pure has built upon the reliable base of AWS storage offerings to create value-add features and help enterprise applications to work across on-premises and AWS,” said Sabina Joseph, Head of Global Partnerships & Alliances, Digital Innovation, Storage, HPC Solutions, AWS.

“Pure Storage is delivering a unified hybrid cloud experience, providing consistent APIs and automation for developers, and offering uniquely differentiated backup and data protection solutions on AWS through StorReduce and CloudSnap.”

“Strategic, user-friendly collaborations with the cloud are critical to the future of business,” said Frank Gens, SVP and Chief Analyst, IDC.

“With these new cloud-native products, Pure Storage has given its customers the power of 'and' , not "or" - the ability to leverage innovation across the cloud. Now, customers can build the right data architecture for the future of their business by allowing for hybrid cloud agility that puts data at the heart of IT strategy.”

Chua Hock Leng, Regional Director, Pure Storage, elaborated that managing a hybrid cloud can be difficult. On-premise has a different management and consumption experience from the cloud. The application architectures are different, as are the storage types used. Ideally, the data moves seamlessly across all architectures, he said, is easily shared and accessed on-demand.

"At the end of the day it is really about business value," he said.

In Asia, Pure Storage will target its user base across all industries for the new solutions, particularly at the financial and hitech manufacturing verticals, said Chua.

Details:

Cloud Block Store is in limited public beta. Sign up.

General availability is planned mid-2019.

CloudSnap is available now.

StorReduce is entering limited public beta. Sign up.

General availability is planned for 1H19.