TO THE NEW opens Dubai office

TO THE NEW, which provides digital transformation and product engineering services, ha opened a delivery centre in Dubai. The new office will allow the company to invest in local talent, bring in a region-centric context, and foster collaboration with its clients.

TO THE NEW implements data and analytics platforms, and also builds cloud-native and microservices-based architectures. With offices in India, the UAE and the US, TO THE NEW currently serves over 100 customers. The company has been catering to clients in the Middle East for over three years now.

Its clientele includes Axiom Telecom, the largest retailer and distributor in the Middle East for mobile phones, tablets and operator services; Seera Group, the largest travel and tourism group in the MENA region, and Network International, an enabler of digital commerce across MENA.

Deepak Mittal, Co-founder & CEO, TO THE NEW, said, "The Dubai office is a part of our commitment to expand in the region. Dubai has emerged as a hub for technology innovation and thus makes for the perfect location for our expansion. We already have a 30+ member team, consisting of experts in cloud, data, AI/ML and microservices." AI/ML stands for artificial intelligence/machine learning.

The company continues to hire more people and plans to expand to a 100-people strong team within 12 months. In addition to this, the company is backed by its 1,200+ team based out of Delhi-NCR, India.

Gopesh Verma, Business Unit Head - Middle East, added, "In the Middle East, our clientele ranges from enterprises to product startups. (A) local office in Dubai will enable us to provide better account management, delivery and experience to our customers across the UAE and the kingdom of Saudi Arabia."