Aftershock Endgame: a new consumer experience pushing boundaries for all things PC

Source: Aftershock PC. The new Aftershock Endgame experiential centre is designed to redefine the custom PC consumer journey.

Aftershock PC, Singapore’s premier PC builder, has unveiled Aftershock Endgame – a large-scale upgrade project that signals a fresh direction for Aftershock PC as it embarks on its 10th year of operations.

Aftershock Endgame's upgrades comprise three new facilities headlining the company's new HQ: a 7,000 sq ft experiential centre slated to be the largest dedicated custom PC production and experiential space in Singapore, an 11,000 sq ft production bay, and an expanded 8,000 sq ft Aftershock Service Centre. The revamped HQ will span a total of 41,000 sq ft once completed.

The experiential centre will let users truly understand all facets of their PC ecosystem as a cohesive whole, Aftershock PC said, providing a comprehensive range of options across varying price points and product categories. Beyond acting as a product showcase for PC peripherals and gaming furniture, the Aftershock Endgame experiential centre aims to build awareness about how every element of a customer’s PC setup fits into the system and interacts with other elements. Users will be able to see why particular monitors must be matched with specific graphics cards for example, or how their desk contributes to ergonomics.

Customers can also look forward to thematically-furnished areas that range from a work-from-home oasis to a gaming sanctuary and even a fully-kitted streamer setup. A new Upgrade Bay will introduce on-demand parts upgrades for Aftershock desktops and laptops, presented at extremely competitive rates. The highly-anticipated new service is exclusive to owners of Aftershock PC machines.

“Aftershock’s journey has been far from easy, and we are truly humbled to be able to launch this new venue as we celebrate our 10th anniversary this year,” said co-founder Marcus Wee.

“As its name suggests, the Aftershock Endgame project envisions a new paradigm for PC experiences, and emphasises our ethos of driving new innovations in the local PC industry; from offering award-winning products to delivering unparallelled purchase and service experiences.”

This continuing commitment to customer care has led to a new, expanded service centre which houses Singapore’s largest dedicated PC service team of 45 full-time staff, available six days a week. The investment is poised to raise the bar for local service expectations through improved turnaround times for Aftershock’s Live Chat service, support functions, and repairs.

Source: Aftershock PC. A Bubble Tea PC.

An upgraded custom PC production bay has also been built to support the brand's growth. It can accommodate over 20 production stations, and features a new crack team of master builders dedicated to custom craftsmanship. The space offers new machinery to allow for more laser etching, CNC work* and other bespoke customisations to realise unique PC builds such as Aftershock’s Bubble Tea PC.

Aftershock PC redefines the way consumers build their PCs. It has offices in Singapore, Australia and Malaysia.

Details:

The experiential centre is at B Central, 994 Bendemeer Road, #05-07, Singapore 339943, and opens to the public on 19 February 2022, 10 am. 

Top partner brands such as Logitech, Razer, Creative, and more will have a presence there. 

*CNC stands for computerised numerical control. The technology controls the manufacturing process using software.