Mash – a new venture by Singapore keyboard company Tempest and custom PC brand Aftershock PC – has launched a custom keyboard e-store and physical Experience Centre.
Co-founded by veteran keyboard enthusiasts Issac Yuen and Ben Hui from Tempest, Mash’s mission is to deliver a one-stop custom keyboard experience in Singapore for users of all skill and interest levels. Through its unique experiential showroom, Mash aims to democratise enthusiast-grade custom keyboards.
“As a team of keyboard and PC enthusiasts, we’ve taken a close look at the ways in which users get
introduced to the world of custom keyboards locally and we believe there is huge room to make the
process far more intuitive, interactive, convenient and accessible to all,” said Yuen.
Mash’s online presence at Mash.sg is designed to be a one-stop e-store for custom keyboards. Stocking the most exotic and sought-after keyboard components across the world, the site features a full ecosystem of brands both niche and mainstream: from the extremely popular Glorious barebone keyboards to limited-edition keycaps and stabilisers.
To cater to the rising demand and interest in this hobby, Mash is committed to raising the bar by keeping its products readily available, unlike the standard limited-run seasons common in the industry.
“Mash is founded on the idea that custom keyboards should be accessible, and a huge part of that is
keeping the parts we stock constantly available,” said Hui.
“Hobbyists, and particularly beginners, should never need to wait weeks to months for components to come back into stock. To this end, our warehouse already keeps over 3,000 components in stock, and we look to expand this as Mash grows.”
| Source: Mash. Enthusiasts can design their best keyboard ever at the Mash Experience Centre. |
Offline, Mash’s direction and focus have culminated in the Mash Experience Centre, featuring mechanical switches, keycaps, frames, and other enthusiast components in a single location. The centre allows customers to take the guesswork out of determining the specific tactile feedback or aesthetic that appeals to them. They would not have had any way to test various component combinations in the past, instead purchasing switch testers and components based only on published information.
Bringing the custom keyboard journey even further, the Centre features an assembly zone where users
can put together their own keyboards with the help of experts from Tempest – a service that is the first
of its kind locally.
Explore:
Located within the Aftershock Endgame experiential centre, the Mash Experience Centre is at B Central, 994 Bendemeer Road, #05-07, Singapore 339943. It will open to the public on 19 February 2022 at 10 am.
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