HONOR launches products at MWC 2022

The new HONOR Magic V, the world's thinnest inward-folding smartphone*, is a testament to HONOR's R&D and manufacturing capabilities. The Magic V was part of a product announcement blitz at MWC 2022, which included the HONOR Magic4 Series, the HONOR Watch GS 3 and HONOR Earbuds 3 Pro, which serve as further evidence of its commitment to bring innovation to more consumers around the world.

In recent interviews, George Zhao, CEO of HONOR Device Company, expressed confidence in the company's performance, and expects yearly global sales volume to double in 2022. Zhao attributed HONOR's continued success to the HONOR Can Do attitude that is embodied by the staff and the company's innovations.

He said the staff's tenacity and perseverance embolden them to continuously strive for excellence and push the envelope. On the other hand, by taking ownership of the manufacturing processes, HONOR can ensure the high quality of its products and is provided with the agility to keep pace with innovation.

Innovation is at the heart of HONOR. Among the currently more than 11,000-strong workforce at HONOR, more than 55% of them are R&D personnel. HONOR also operates six R&D centres, including one in Japan, as well as over 100 innovation labs. 

According to a report published by Counterpoint Research in February 2022, Honor was the second largest smartphone manufacturer in the Chinese market as of Q421. "We are experiencing incredible growth, and the new products we just announced during MWC 2022 will further propel the brand forward to reach a wider audience," said Zhao.

"Today, we have more space to develop our own strategy and create a global brand."

To maintain steady growth against the backdrop of industry-wide challenges such as the global chip shortage, HONOR will focus on key international markets where the brand already has a solid fan base and brand awareness. Currently, HONOR is working with over 200 major carriers and channel partners.

In addition to offering the HONOR 50 to customers in 49 countries, HONOR is planning to bring more HONOR products to the rest of the world this year, including the HONOR Magic Series, HONOR N Series and HONOR X Series.

Source: HONOR website. The HONOR Magic V has a profile of 14.3 mm when folded.

HONOR is a global provider of smart devices, including smartphones, tablets, laptops, and wearables. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services.

*As at the launch of the HONOR Magic V.