Samsung brings the power of personalisation to Singapore

Samsung Singapore has announced its Inspired By You: Bespoke Personalisation Campaign, aimed at inspiring Galaxy fans to make their Galaxy Z Flip3 5G their very own with a bespoke customisation service.  

Source: Samsung. Samsung Singapore has launched a service that allows Samsung Galaxy Z Flip3 5G owners to personalise their phones.

Bespoke: Inspired By You is aimed at a growing pool of consumers – especially Millennials and Gen Zs who are seeking personalised experiences Bespoke: Inspired By You that are representative of their personalities. Through a customisation service, alongside collaboration with young, passionate creators, Samsung hopes to provide a platform for Galaxy fans to express themselves freely. 

“We know that our consumer base is diverse, and they want to get more out of the devices they own. We’ve hence created this local platform to enable our Galaxy Z Flip3 5G users to have the ability to customise their foldables where they can unleash their creativity to create a device that they are proud to own and show,” said Sarah Chua, VP of IT and Mobile, Samsung Electronics Singapore. 

“This campaign also builds on Samsung’s Bespoke vision, where we want to offer consumers more options for customisation and personalisation to create devices and experiences that fit new lifestyle habits and behaviours.”

The campaign sees Samsung Singapore working with four creators who have created designs that are both unique to the Galaxy Z Flip3 5G and also representative of their individual passions.

As part of the campaign, the Samsung Experience Store at VivoCity has added a corner to inspire consumers. New Samsung Galaxy Z Flip3 5G and other new Galaxy consumers can personalise their covers through hot-stamping service at this new corner.

“This is the first of many personalisation opportunities that are in the works for 2022 for our Samsung Galaxy users, and we hope to work with likeminded creators to expand the variety of options we can offer and to also inspire creativity among our fans,” added Chua.