MBC Group, the media and entertainment conglomerate in the Middle East and North Africa (MENA), has introduced MBC Game Studio (MGS) and its debut title 1001 Threads of Mizan at Gamescom in Cologne, Germany. MGS forms part of MBC Group's broader expansion into gaming and its strategy to grow its international footprint and broaden its digital entertainment ecosystem.
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| Source: MBC Group. Key visual, 1001 Threads of Mizan. |
An Arabian fantasy action-adventure inspired by the rich storytelling traditions of One Thousand and One Nights, 1001 Threads of Mizan introduces players to a world combining exploration, large-scale combat and cooperative gameplay.
MBC Game Studio brings together an international team with experience across acclaimed global game studios, combining expertise in gameplay, world-building and creative development with the strength of MBC GROUP's entertainment capabilities, regional expertise and global reach. The studio is focused on developing high-production-value original games and intellectual property inspired by compelling stories and cultural narratives for audiences around the world.
Waleed Al-Ibrahim, Chairman, MBC Group said: "Gaming provides an opportunity to develop original IP, enter new markets, reach global audiences and create new avenues for long-term growth, demonstrating the strength and diversity of our business model.
"By bringing together the talent, capabilities and partnerships needed to deliver world-class gaming experiences, we can bring compelling regional stories to life in new ways and further strengthen our position across the global entertainment industry."
Mike Sneesby, CEO, MBC GROUP, commented: "This reveal marks an important milestone in the group's gaming journey and advances our ambition to build a global entertainment business rooted in the Middle East and celebrated worldwide."
Daniel Engelhardt, CEO, MBC Game Studio, said: "We are incredibly proud to announce 1001 Threads of Mizan, a true labour of love inspired by rich Arabic folklore from One Thousand and One Nights and beyond. With fast-paced traversal that combines grounded and aerial mastery with colossal combat against large-scale jinn creatures and immersive exploration, this game is designed to capture the beauty and spirit of these timeless stories in a heroic gameplay experience that can be shared with friends."
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View the trailer at https://www.youtube.com/watch?v=9boclMow7JA
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