China Entercom to streamline operations for Dadi Cinema Group

China Enterprise ICT Solutions (China Entercom) will provide Dadi Cinema Group (Dadi), a cinema specialist in China, with a network management solution including consultation, design, deployment and operations support.


As of October 31, 2016, Dadi operates 334 cinemas with a total of 1,795 screens located in 158 cities in 28 provinces. The first company in China to introduce fully-digital cinemas, Dadi is now rolling out its Film+ strategy. The optimising and upgrading Dadi's network infrastructure, network security, data centre and network connections will facilitate the implementation of Film+.

Dadi GM Xin Yu explains, "Film+ is focused on the cinema experience. Combined with in-depth management of film culture groups, we attempt to create an experiential cinema ecosystem that features innovative catering, retail sales, Internet and cultural experiences. China Entercom's Innovation Never Stops philosophy is a perfect fit with our business strategy. We hope that teaming up with China Entercom will give us the benefits of its cutting-edge technology and informatisation management capabilities to upgrade facilities to meet consumer demand, forge ahead with our Film+ strategy, and make the Dadi brand more competitive."

Moving ahead with the Film+ strategy hinges on developing more online and digital cinema services. Core business areas such as ticketing and management systems must be secure and perform reliably. To keep up with Dadi's rapid growth in recent years, the company's network systems had become increasingly large, complicated and fragile.

"The cooperation with China Entercom will allow us to leverage its one-stop ICT solution to refurbish our company's basic infrastructure, including systems, networks, security and service assurances. We will establish standardised operating procedures and management mechanisms in order to ensure unified management and operations, and to maintain continuity of our services." said Shi Di Wang, Dadi's Senior IT Director.

China Entercom is pledged to develop advanced infrastructure support solutions, including an end-to-end infrastructure solution and a state-of-the-art data centre that will provide a stable and reliable operating environment for cinema business systems. Its TrustCSI unified threat management (UTM) will offer secure interconnectivity between cinemas and the core system, allowing Dadi to ensure efficient and stable performance of its cinema business systems across 100 cities in China.

The solutions provided by China Entercom not only support the Film+ strategy decision-making process with real-time information and communications, but also offer customers a quality experience, both online and offline, when they are booking tickets, selecting seats, viewing movies and shopping for other items at Dadi.

China Entercom will also provide 24x7 managed services for all of Dadi's cinemas nationwide. China Entercom's services will include overall coordination, centralised management, rapid response and redeployments as needed. With China Entercom taking over a significant part of the day-to-day operational load, Dadi will be able to direct more resources to the optimisation and upgrading of its IT business.

Stephen Ho, President of China Entercom said, "China Entercom has been a pioneer in the ICT sector, with innovative thinking to usher in a new era of knowledge. Keeping abreast of market trends and customer needs combined with our commitment to continuous innovation allow China Entercom to formulate a blueprint for future growth, that makes us the preferred ICT partner for customers. Our extensive cooperation with Dadi Cinema Group, a leader in the cinema industry, will continuously implement our philosophy of Innovation Never Stops."

To further its commitment to Innovation Never Stops, China Entercom has introduced multiple flagship optimisation projects to better support the digital transformation efforts of customers:

• New Beijing and Guangzhou cloud data centres are scheduled to launch in 2017.
• To expand its network coverage to over 80 points of presence (POPs) located in more than 60 cities throughout China. Combined with services provided by business partners, network coverage will be extending to the One Belt, One Road areas. 
• China Entercom will introduce more new innovative solutions and value-added services in 2017.

"Further down the road we intend to strengthen our abilities in new ICT sectors such as big data analysis, the Internet of Things (IoT), network function virtualisation (NFV) and software-defined anything (SDx). We will adopt cutting-edge network infrastructure and services to offer our corporate customers with innovative and advanced solutions, helping them to expand and add value to their businesses," added Ho.