Xiaomi Singapore to operate new Funan store directly

Source: Xiaomi. The new store at Funan.

Xiaomi Singapore has opened the first store it manages directly at the Funan integrated development on 21 December. Earlier stores were run in collaboration with distributor partners.

The Xiaomi Store aims to provide a higher quality shopping experience, with dedicated customer support services as well as product experts within the store, and will provide more than 300 of the latest smartphones, tablets and AIoT products that consumers can experience in-store. AIoT stands for the artificial intelligence of things, a blend of AI and the Internet of Things.

This development follows the setup of its official online shopping portal, mi.com, for Singapore in October 2024.

The move is part of Xiaomi’s business expansion to deepen direct engagement with Southeast Asian markets. In Singapore alone, plans are in place to open another two stores by end-2025.

Alex Tang, GM of Xiaomi Southeast Asia said: “Xiaomi is committed to the Southeast Asian market and avail our amazing products to as many as possible. Our ecosystem of innovative products, from premium smartphones, smart home devices, wearables and AIoT products have seen popularity with our consumers. With more direct presence and better customer support, we hope to enhance the shopping experience, provide customers with the latest and best products, and make technology accessible to everyone.”